Business Marketing Certificate
Price: € 278.40 (EUR)
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Course Description
Distance learning course of 3 modules and 29 sections
This course has FREE Online Videos Associated with it.
This programme is designed for people seeking to understand and apply the principles of marketing to a business. The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques. It will be useful to the managers of larger businesses and organisations who have customer and marketing responsibilities.
At the end of the course you will be able to:Conduct market research. Define customers needs, wants and desires. Carry out a SWOT analysis. Prepare a marketing plan. Describe a range of marketing methods. Evaluate the benefits of using different marketing media. Compose purposeful advertising copy. Understand how to use press releases, sales promotions and public relations. Define the selling process. Devise a telephone sales campaign. List the benefits of keeping advertising records.
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
All study materials Study Guide Full Tutor and Admin support
Back to Top
This course has FREE Online Videos Associated with it.
This programme is designed for people seeking to understand and apply the principles of marketing to a business. The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques. It will be useful to the managers of larger businesses and organisations who have customer and marketing responsibilities.
At the end of the course you will be able to:
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
Course Outline
Marketing Your Business Introduction
Why you must do market research
Who will be your typical customer?
What do customers want?
Why will your typical customer buy from you?
How to do market research successfully
SWOT
Your Marketing Plan
Assignment Paper One
Advertising and Promotion Introduction
Planning
Advertising
Promotion
Assignment Paper Two
Personal Selling Skills
Part 1
Introduction
What is Selling?
Don''t Just Order-Take
The Building Blocks that Lead to a Sale
How to Handle Incoming Calls
How to Make Appointments by Phone
How to Reach the Decision Maker
The Sales Presentation
Part 2
Telephone Selling
Objections
How to Keep Records
How to Motivate Yourself
Assignment Paper Three
Back to Top
Why you must do market research
Who will be your typical customer?
What do customers want?
Why will your typical customer buy from you?
How to do market research successfully
SWOT
Your Marketing Plan
Assignment Paper One
Advertising and Promotion Introduction
Planning
Advertising
Promotion
Assignment Paper Two
Personal Selling Skills
Part 1
Introduction
What is Selling?
Don''t Just Order-Take
The Building Blocks that Lead to a Sale
How to Handle Incoming Calls
How to Make Appointments by Phone
How to Reach the Decision Maker
The Sales Presentation
Part 2
Telephone Selling
Objections
How to Keep Records
How to Motivate Yourself
Assignment Paper Three
More Information
| Language | English |
| Content Length | 24.00 hours |
| Duration of Access | Unlike other Distance Education Colleges, we impose no time limits or pressures on you to complete your course material. Your course will not expire, and it will not become invalid until you have successfully completed it. |
| Instructor | Self Study |
| Vendor | Stonebridge (Read more about Stonebridge accreditation.) |
| Course Certification | Certificate in Business Marketing All students will receive a certificate in the mail on successful completion of their course. |
| Prerequisites/Audience | There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds. |
| Requirements/Materials Included | This program can be accessed and completed using either PC or Macintosh computers. You'll need an Internet connection of 28Kpbs or higher, and a Web browser. There are no required textbooks. |
Price: € 278.40 (EUR)
Add to Cart