Course Description
Byte size learning skills course of 1 comprehensive session
In this course, we concentrate on strategy and planning. We explore how the ideas we investigated earlier of the marketing mix, research methods and organisational issues related to marketing can be brought together into a unified whole, implemented and controlled in a way to ensure that organisational business objectives can be met. In the first part of the course, we clarify these terms. Then we concentrate on marketing strategy and some useful tools for devising, delivering and evaluating the success of strategy.
Finally we look at the key issues of marketing planning and explore how to make planning work, emphasising the importance of control in the planning process and implementation issues.
You will need to read Chapters 2, 17, and 18. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).
By the end of this course you will be able to:Detail the specific steps in developing a marketing plan, and list the key topic headings in a marketing plan. Identify the elements of a marketing audit, and apply them in given settings. Identify a range of marketing objectives. Detail the role of portfolio models and the Ansoff matrix as frameworks for identifying and evaluating strategic options. Distinguish between strategy and tactics. Define appropriate measures of marketing control in given settings.
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
All study materials Study Guide Full Tutor and Admin support
Back to Top
In this course, we concentrate on strategy and planning. We explore how the ideas we investigated earlier of the marketing mix, research methods and organisational issues related to marketing can be brought together into a unified whole, implemented and controlled in a way to ensure that organisational business objectives can be met. In the first part of the course, we clarify these terms. Then we concentrate on marketing strategy and some useful tools for devising, delivering and evaluating the success of strategy.
Finally we look at the key issues of marketing planning and explore how to make planning work, emphasising the importance of control in the planning process and implementation issues.
You will need to read Chapters 2, 17, and 18. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).
By the end of this course you will be able to:
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
Course Outline
Introduction
Objectives
Key issues
Planning or strategy?
Development of marketing communications
Marketing objectives
Development of marketing communications
Implementing the marketing plan
Marketing organisation
Marketing control
Summary
Tutor-marked Question Paper
Back to Top
Objectives
Key issues
Planning or strategy?
Development of marketing communications
Marketing objectives
Development of marketing communications
Implementing the marketing plan
Marketing organisation
Marketing control
Summary
Tutor-marked Question Paper
More Information
| Language | English |
| Content Length | 8.00 hours |
| Duration of Access | Unlike other Distance Education Colleges, we impose no time limits or pressures on you to complete your course material. Your course will not expire, and it will not become invalid until you have successfully completed it. |
| Instructor | Self Study |
| Vendor | Stonebridge (Read more about Stonebridge accreditation.) |
| Course Certification | Certificate of Completion in Marketing Planning All students will receive a certificate in the mail on successful completion of their course. |
| Prerequisites/Audience | There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds. |
| Requirements/Materials Included | This program can be accessed and completed using either PC or Macintosh computers. You'll need an Internet connection of 28Kpbs or higher, and a Web browser. There are no required textbooks. |
Price: € 71.37 (EUR)
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